Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507| Title: | An evaluation of marketing thoughts in search of an identity |
| Authors: | Ghosh, Sudeep R Mitra, Chitta (Supervisor) |
| Keywords: | Marketing |
| Issue Date: | 1981 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 658.8 GHO Accession No. TH20 Physical Description: viii, 139p. 30cm. Subject Area/Academic Groups: Marketing Chairperson: Chitta Mitra |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| srghosh1983.pdf | An evaluation of marketing thoughts in search of an identity | 8.97 kB | Adobe PDF |  View/Open |
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