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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507
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dc.contributor.authorGhosh, Sudeep R
dc.contributor.authorMitra, Chitta (Supervisor)
dc.date.accessioned2021-09-01T03:17:48Z-
dc.date.available2021-09-01T03:17:48Z-
dc.date.issued1981
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507-
dc.descriptionCall No: 658.8 GHO
dc.descriptionAccession No. TH20
dc.descriptionPhysical Description: viii, 139p. 30cm.
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionChairperson: Chitta Mitra
dc.publisherIndian Institutte of Management Calcutta
dc.subjectMarketing
dc.titleAn evaluation of marketing thoughts in search of an identity
Appears in Collections:Marketing

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