Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507
Title: An evaluation of marketing thoughts in search of an identity
Authors: Ghosh, Sudeep R
Mitra, Chitta (Supervisor)
Keywords: Marketing
Issue Date: 1981
Publisher: Indian Institutte of Management Calcutta
Description: Call No: 658.8 GHO
Accession No. TH20
Physical Description: viii, 139p. 30cm.
Subject Area/Academic Groups: Marketing
Chairperson: Chitta Mitra
URI: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3507
Appears in Collections:Marketing

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