Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3504| Title: | Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust |
| Authors: | Agarwala, Ridhi Mishra, Prashant (Supervisor) |
| Keywords: | Marketing |
| Issue Date: | 2018 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 659.1 AGA Accession No. TH206 Physical Description: 170p. ; 30cm. Subject Area/Academic Groups: Marketing Members, DPR Committee: Prashant Mishra, Ritu Mehta, Moutusy Maity, G. Sridhar Chairperson: Sanjeet Singh |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3504 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH206 (1).pdf | Iconic and symbolic religious signs in print advertising | 1.05 MB | Adobe PDF |  View/Open |
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