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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3504
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dc.contributor.authorAgarwala, Ridhi
dc.contributor.authorMishra, Prashant (Supervisor)
dc.date.accessioned2021-09-01T03:17:48Z
dc.date.available2021-09-01T03:17:48Z
dc.date.issued2018
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3504
dc.descriptionCall No: 659.1 AGA
dc.descriptionAccession No. TH206
dc.descriptionPhysical Description: 170p. ; 30cm.
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionMembers, DPR Committee: Prashant Mishra, Ritu Mehta, Moutusy Maity, G. Sridhar
dc.descriptionChairperson: Sanjeet Singh
dc.publisherIndian Institutte of Management Calcutta
dc.subjectMarketing
dc.titleIconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Appears in Collections:Marketing

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