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|Title:||Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust|
Mishra, Prashant (Supervisor)
|Publisher:||Indian Institutte of Management Calcutta|
|Description:||Call No: 659.1 AGA|
Accession No. TH206
Physical Description: 170p. ; 30cm.
Subject Area/Academic Groups: Marketing
Members, DPR Committee: Prashant Mishra, Ritu Mehta, Moutusy Maity, G. Sridhar
Chairperson: Sanjeet Singh
|Appears in Collections:||Marketing|
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|TH206 (1).pdf||Iconic and symbolic religious signs in print advertising||1.05 MB||Adobe PDF|
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