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Title: Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Authors: Agarwala, Ridhi
Mishra, Prashant (Supervisor)
Keywords: Marketing
Issue Date: 2018
Publisher: Indian Institutte of Management Calcutta
Description: Call No: 659.1 AGA
Accession No. TH206
Physical Description: 170p. ; 30cm.
Subject Area/Academic Groups: Marketing
Members, DPR Committee: Prashant Mishra, Ritu Mehta, Moutusy Maity, G. Sridhar
Chairperson: Sanjeet Singh
Appears in Collections:Marketing

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