Impact of friendship among customers on their perceived value from consumption

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DC Field	Value	Language
dc.contributor.author	Banerji, Diptiman
dc.contributor.author	Mishra, Prashant (Supervisor)
dc.contributor.author	Singh, Ramendra (Supervisor)
dc.date.accessioned	2021-09-01T03:17:48Z
dc.date.available	2021-09-01T03:17:48Z
dc.date.issued	2018
dc.identifier.uri	https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3503
dc.description	Call No: 658.812 BAN
dc.description	Accession No. TH203
dc.description	Physical Description: vii, 235p. ; 30cm.
dc.description	Subject Area/Academic Groups: Marketing
dc.description	Members, DPR Committee: Prashant Mishra, Ramendra Singh, Ritu Mehta, Mala Srivastava, Pingali Venugopal
dc.description	Chairperson: Sanjeet Singh
dc.description.abstract	Value creation and communication are critical tasks for marketers. According to the Service Dominant Logic stream of literature, value is created by customers in their usage experiences—a notion of value referred to as "value-in-use" or "customer perceived value" (CPV), and each interaction at a touchpoint influences such value creation. Our study investigates the effect of dyadic consumer friendships on CPV in the context of joint consumption.
dc.publisher	Indian Institutte of Management Calcutta
dc.subject	Value-in-use
dc.subject	Customer perceived value
dc.subject	CPV
dc.subject	Joint consumption
dc.subject	Marketing
dc.title	Impact of friendship among customers on their perceived value from consumption
Appears in Collections:	Marketing

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