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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3502
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dc.contributor.authorJain, Tinu
dc.contributor.authorMishra, Prasant (Supervisor)
dc.date.accessioned2021-09-01T03:17:48Z-
dc.date.available2021-09-01T03:17:48Z-
dc.date.issued2016
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3502-
dc.descriptionCall No: 658.87 JAI
dc.descriptionAccession No. TH186
dc.descriptionPhysical Description: xiii, 336p. ; 30cm.
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionChairperson: Prashant Mishra
dc.publisherIndian Institutte of Management Calcutta
dc.subjectMarketing
dc.titleUp against the organized retail : a study of 'impact on' and 'response of' small incumbent stores
Appears in Collections:Marketing

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