Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3502| Title: | Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores |
| Authors: | Jain, Tinu Mishra, Prasant (Supervisor) |
| Keywords: | Marketing |
| Issue Date: | 2016 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 658.87 JAI Accession No. TH186 Physical Description: xiii, 336p. ; 30cm. Subject Area/Academic Groups: Marketing Chairperson: Prashant Mishra |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3502 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH186-abstract_tinu_jain.pdf | Up against the organized retail | 122.53 kB | Adobe PDF |  View/Open |
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