Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3497| Title: | The adoption of innovations by organizations : a model of process and an investigation of determinants |
| Authors: | Rajaretnam, J Kakkar, Pradeep (Supervisor) |
| Keywords: | Marketing |
| Issue Date: | 1979 |
| Publisher: | Indian Institutte of Management Calcutta |
| Description: | Call No: 658.8 RAJ Accession No. TH16 Physical Description: vi, 332p. 30cm. Subject Area/Academic Groups: Marketing Chairperson: Pradeep Kakkar |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3497 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| jrajaretnam1980.pdf | The adoption of innovations by organizations | 8.59 kB | Adobe PDF |  View/Open |
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