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Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3497
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dc.contributor.authorRajaretnam, J
dc.contributor.authorKakkar, Pradeep (Supervisor)
dc.date.accessioned2021-09-01T03:17:48Z-
dc.date.available2021-09-01T03:17:48Z-
dc.date.issued1979
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3497-
dc.descriptionCall No: 658.8 RAJ
dc.descriptionAccession No. TH16
dc.descriptionPhysical Description: vi, 332p. 30cm.
dc.descriptionSubject Area/Academic Groups: Marketing
dc.descriptionChairperson: Pradeep Kakkar
dc.publisherIndian Institutte of Management Calcutta
dc.subjectMarketing
dc.titleThe adoption of innovations by organizations : a model of process and an investigation of determinants
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