Please use this identifier to cite or link to this item:
Title: The adoption of innovations by organizations : a model of process and an investigation of determinants
Authors: Rajaretnam, J
Kakkar, Pradeep (Supervisor)
Keywords: Marketing
Issue Date: 1979
Publisher: Indian Institutte of Management Calcutta
Description: Call No: 658.8 RAJ
Accession No. TH16
Physical Description: vi, 332p. 30cm.
Subject Area/Academic Groups: Marketing
Chairperson: Pradeep Kakkar
Appears in Collections:Marketing

Files in This Item:
File Description SizeFormat 
jrajaretnam1980.pdfThe adoption of innovations by organizations8.59 kBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.