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Issue Date	Title	Author(s)
2023	The effects of anthropomorphism on consumer goal pursuits	Mishra, Ria; Mehta, Ritu (Supervisor)
2023	Essays on the dynamics of linguistic marketplaces	Sinde, Saurabh; Jaikumar, Saravana (Supervisor); Rakshit, Krishanu (Supervisor)
2023	Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate	Kumar, Gurugubelli Prasanna; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor)
2022	Essays on bazaar: an Indian perspective	Shreshtha, Kumar; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor)
1994	Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers	Baxamusa, Zoeb H.
2021	Essays on the Manufacturer Encroachment Phenomenon	B., Karthikeyan; Agnihotri, Prafulla Y. (Supervisor)
2022	Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity	Sharma, Ritika; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor)
2016	Business groups in India	Basu, Debarati; Sen, Kaustav (Supervisor); Sen, Purusottam (Supervisor)
2012	Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context	Sarkar, Soumya; Mishra, Prashant (Supervisor)
2012	Essays on consumption among migrant consumers	Sreekumar, Hari; Varman, Rohit (Supervisor)
2012	Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework	Goyal, Vikas; Mishra, Prashant (Supervisor)
2016	An Inquiry into marketing and consumption of khadi	Shah, Nirali P; Varman, Rohit (Supervisor)
2016	An Inquiry into subaltern consumption	Khare, Apoorv Kumar; Chatterjee, Leena (Supervisor)
2020	Essays on the Online Self-The Selfie Phenomenon	Manoharan, Bhupesh; Rakshit, Krishanu (Supervisor)
2019	Impact of brand de-gendering on consumer responses	Bhanja, Nivedita; Mehta, Ritu (Supervisor)
2018	Impact of friendship among customers on their perceived value from consumption	Banerji, Diptiman; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor)
2016	Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores	Jain, Tinu; Mishra, Prasant (Supervisor)
1990	A Descriptive model of supplier selection in an industrial purchase situation: case of the public sector	Kalra, Ajay; Sengupta, S. (Supervisor)
1984	Consumer choice behaviour: an exploratory study in an Indian metropolis	Majumdar, Ramanuj; Roy, Sudas (Supervisor)
2004	The influence of customer-perceived service quality on customer's behavioural intentions	Choudhury, Koushiki; Roy, Sudas (Supervisor)