Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
Doctoral Theses
Marketing
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-10 of 14 (Search time: 0.002 seconds).
previous
1
2
next
Item hits:
Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2016
Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores
Jain, Tinu
;
Mishra, Prasant (Supervisor)
1994
Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managers
Baxamusa, Zoeb H.
1990
A Descriptive model of supplier selection in an industrial purchase situation: case of the public sector
Kalra, Ajay
;
Sengupta, S. (Supervisor)
1984
Consumer choice behaviour: an exploratory study in an Indian metropolis
Majumdar, Ramanuj
;
Roy, Sudas (Supervisor)
2021
Essays on the Manufacturer Encroachment Phenomenon
B., Karthikeyan
;
Agnihotri, Prafulla Y. (Supervisor)
2004
The influence of customer-perceived service quality on customer's behavioural intentions
Choudhury, Koushiki
;
Roy, Sudas (Supervisor)
2002
A Multidimensional approach to measure efficiency of a service firm and the impact of quality on firm performance
Nath, Prithwiraj
;
Pal, Manabendranath (Supervisor)
;
Roy, Sudas (Supervisor)
1986
An investigation into technology-entry strategy
Thakur, Vikram Singh
;
Aiyar, Ramaswamy P. (Supervisor)
1979
The adoption of innovations by organizations : a model of process and an investigation of determinants
Rajaretnam, J
;
Kakkar, Pradeep (Supervisor)
Discover
Author
1
Jain, Tinu
1
Kakkar, Pradeep (Supervisor)
1
Kalra, Ajay
1
Kumar, Gurugubelli Prasanna
1
Majumdar, Ramanuj
1
Mishra, Prasant (Supervisor)
1
Mitra, Chitta (Supervisor)
1
Nath, Prithwiraj
1
Pal, Manabendranath (Supervisor)
1
Rajaretnam, J
.
< previous
next >
Subject
12
Marketing
1
Commodity theory
1
E-commerce
1
Evolution of the bazaar
1
Informal market
1
Intra-seller dynamics
1
Leadership
1
Manufacturer encroachment
1
Marketing literature
1
Marketing opportunity
.
next >
Date issued
4
2020 - 2023
2
2010 - 2019
2
2000 - 2009
2
1990 - 1999
3
1980 - 1989
1
1979 - 1979