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Issue Date
Title
Author(s)
2020
Essays on the Online Self-The Selfie Phenomenon
Manoharan, Bhupesh
;
Rakshit, Krishanu (Supervisor)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2021
Essays on the Manufacturer Encroachment Phenomenon
B., Karthikeyan
;
Agnihotri, Prafulla Y. (Supervisor)
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
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Author
3
Mishra, Prashant (Supervisor)
2
Jaikumar, Saravana (Supervisor)
1
Agnihotri, Prafulla Y. (Supervisor)
1
B., Karthikeyan
1
Kumar, Gurugubelli Prasanna
1
Manoharan, Bhupesh
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Rakshit, Krishanu (Supervisor)
1
Sharma, Ritika
1
Shreshtha, Kumar
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Singh, Ramendra (Supervisor)
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Marketing
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Commodity theory
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Consumer behaviour
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Digitization
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E-commerce
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Evolution of the bazaar
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Informal market
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Intra-seller dynamics
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