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Issue Date
Title
Author(s)
2023
The effects of anthropomorphism on consumer goal pursuits
Mishra, Ria
;
Mehta, Ritu (Supervisor)
2023
Essays on the dynamics of linguistic marketplaces
Sinde, Saurabh
;
Jaikumar, Saravana (Supervisor)
;
Rakshit, Krishanu (Supervisor)
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Author
1
Jaikumar, Saravana (Supervisor)
1
Mehta, Ritu (Supervisor)
1
Mishra, Ria
1
Rakshit, Krishanu (Supervisor)
1
Sinde, Saurabh
Subject
2
Management of marketing
2
Marketing goods
1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
1
Anthropomorphism in marketing
1
Anthropomorphism-healthy food
1
Cultural marketing
1
Food technology
1
General management
.
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