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Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2023
Essays on the dynamics of linguistic marketplaces
Sinde, Saurabh
;
Jaikumar, Saravana (Supervisor)
;
Rakshit, Krishanu (Supervisor)
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Mishra, Prashant (Supervisor)
1
Kumar, Gurugubelli Prasanna
1
Rakshit, Krishanu (Supervisor)
1
Sharma, Ritika
1
Sinde, Saurabh
Subject
1
Commodity theory
1
Cultural marketing
1
E-commerce
1
General management
1
Management of marketing
1
Marketing goods
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Marketing literature
1
Marketing services
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Online marketplaces
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2022
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