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Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2018
Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Agarwala, Ridhi
;
Mishra, Prashant (Supervisor)
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
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Author
2
Jaikumar, Saravana (Supervisor)
1
Agarwala, Ridhi
1
Kumar, Gurugubelli Prasanna
1
Sharma, Ritika
1
Shreshtha, Kumar
1
Singh, Ramendra (Supervisor)
Subject
4
Marketing
1
Commodity theory
1
E-commerce
1
Evolution of the bazaar
1
Informal market
1
Intra-seller dynamics
1
Marketing literature
1
Online marketplaces
1
Online retailers
1
Prospective unsaleable food products
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Date issued
2
2022
1
2018
1
2023