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Item hits:
Issue Date
Title
Author(s)
2012
Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context
Sarkar, Soumya
;
Mishra, Prashant (Supervisor)
2012
Essays on consumption among migrant consumers
Sreekumar, Hari
;
Varman, Rohit (Supervisor)
2012
Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework
Goyal, Vikas
;
Mishra, Prashant (Supervisor)
2016
An Inquiry into marketing and consumption of khadi
Shah, Nirali P
;
Varman, Rohit (Supervisor)
2016
An Inquiry into subaltern consumption
Khare, Apoorv Kumar
;
Chatterjee, Leena (Supervisor)
2019
Impact of brand de-gendering on consumer responses
Bhanja, Nivedita
;
Mehta, Ritu (Supervisor)
2018
Impact of friendship among customers on their perceived value from consumption
Banerji, Diptiman
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
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Author
1
Singh, Ramendra (Supervisor)
1
Sreekumar, Hari
.
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Brand performance
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Consumer culture
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Consumer evaluation
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Control theory
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CPV
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Customer perceived value
1
Dyadic study
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Experimental studies
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Gandhian values
1
Gender
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