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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23
Issue DateTitleAuthor(s)
2023Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidateKumar, Gurugubelli Prasanna; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor)
2022Essays on bazaar: an Indian perspectiveShreshtha, Kumar; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor)
1994Marketing planning, evaluation and control : an impirical study of current practices, in Indian companies and recommendations for Indian managersBaxamusa, Zoeb H.
2021Essays on the Manufacturer Encroachment PhenomenonB., Karthikeyan; Agnihotri, Prafulla Y. (Supervisor)
2022Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivitySharma, Ritika; Mishra, Prashant (Supervisor); Jaikumar, Saravana (Supervisor)
2016Business groups in IndiaBasu, Debarati; Sen, Kaustav (Supervisor); Sen, Purusottam (Supervisor)
2012Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy contextSarkar, Soumya; Mishra, Prashant (Supervisor)
2012Essays on consumption among migrant consumersSreekumar, Hari; Varman, Rohit (Supervisor)
2012Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional frameworkGoyal, Vikas; Mishra, Prashant (Supervisor)
2016An Inquiry into marketing and consumption of khadiShah, Nirali P; Varman, Rohit (Supervisor)
2016An Inquiry into subaltern consumptionKhare, Apoorv Kumar; Chatterjee, Leena (Supervisor)
2020Essays on the Online Self-The Selfie PhenomenonManoharan, Bhupesh; Rakshit, Krishanu (Supervisor)
2019Impact of brand de-gendering on consumer responsesBhanja, Nivedita; Mehta, Ritu (Supervisor)
2018Impact of friendship among customers on their perceived value from consumptionBanerji, Diptiman; Mishra, Prashant (Supervisor); Singh, Ramendra (Supervisor)
2016Up against the organized retail : a study of 'impact on' and 'response of' small incumbent storesJain, Tinu; Mishra, Prasant (Supervisor)
1990A Descriptive model of supplier selection in an industrial purchase situation: case of the public sectorKalra, Ajay; Sengupta, S. (Supervisor)
1984Consumer choice behaviour: an exploratory study in an Indian metropolisMajumdar, Ramanuj; Roy, Sudas (Supervisor)
2004The influence of customer-perceived service quality on customer's behavioural intentionsChoudhury, Koushiki; Roy, Sudas (Supervisor)
2002A Multidimensional approach to measure efficiency of a service firm and the impact of quality on firm performanceNath, Prithwiraj; Pal, Manabendranath (Supervisor); Roy, Sudas (Supervisor)
1986An investigation into technology-entry strategyThakur, Vikram Singh; Aiyar, Ramaswamy P. (Supervisor)
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23