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DECISION (IIMC Official Journal)
2017, Volume 44
Issue 1, March 2017
Issue 2, June 2017
Issue 3, September 2017
Issue 4, December 2017
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2017-03
BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
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Bharadwaj, Apoorva
2017-09
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
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Mehta, Ritu
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Mehta, Ritu
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Singh, Ramendra
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Advertisements
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Base of pyramid
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2017