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Title: Stakeholder salience and CSR in Indian context
Authors: Rajagopal, Vardhini
Dyaram, Lata
Ganuthula, Venkat Ram Reddy
Keywords: Stakeholder management
Stakeholder integration
Issue Date: Dec-2016
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.43;No.4
Abstract: We examine stakeholder management by studying the relationship between antecedents and outcomes of stakeholder salience in Indian IT industry. A mixed methodology integrating qualitative and quantitative approaches was adopted. Two potential antecedents of stakeholder salience were identified, namely, stakeholder integration and top management support. The consequent outcome was Corporate Social Responsibility (CSR) toward stakeholders. Data were collected from 67 organizations through a survey questionnaire. The conceptual framework was tested across six prominent primary stakeholders: investors, customers, employees, suppliers, environment and community. Data were analyzed using partial least squares technique. The influence of stakeholder integration on salience of stakeholders was found to be significant in the case of investors, customers, employees and suppliers. However, the influence of top management support toward determining stakeholder salience was only evident in regard to key stakeholder groups. Further, salience of all the stakeholder groups was found to considerably enhance the potential CSR activities toward them. Top management support was identified as a potential antecedent of sa
Description: Vardhini Rajagopal, Lata Dyaram & Venkat Ram Reddy Ganuthula, Indian Institute of Technology, Madras, Sardar Patel Rd, Adyar, Chennai, Tamil Nadu, 600036, India
ISSN: 0304-0941 (print version) ; 2197-1722 (electronic version)
Appears in Collections:Issue 4, December 2016

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