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dc.contributor.authorSodhi, ManMohan S.
dc.contributor.authorTang, Christopher S.
dc.identifier.issn0304-0941 (print version) ; 2197-1722 (electronic version)
dc.descriptionManMohan S. Sodhi, Cass Business School, City University London, 106 Bunhill Row, London, EC1Y 8TZ, UK; Christopher S. Tang, UCLA Anderson School, University of California Los Angeles, 110 Westwood Plaza, Los Angeles, CA, 90077, USA
dc.descriptionIssue Editor - Balram Avittathur & Jayanth Jayaram
dc.description.abstractWith fast-moving-consumer-goods and other companies in emerging economies like India seeking growth, the people in the so-called bottom of the pyramid (BoP) are potential consumers. However, some leading companies as well as entrepreneurs are looking for and finding suppliers, producers, distributors, and retailers in the BoP segment. However, these opportunities are not without challenges when it comes to building and operating supply chains that interact with the BoP segment. For supply chain scholars, these supply chains and how they interact with the BoP segment present many opportunities for research. This paper outlines such research and business opportunities.
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol.43;No.2 (Special Issue on Supply Chain Management in Emerging Economies)
dc.subjectBottom of the pyramid
dc.subjectSupply chain management
dc.subjectInclusive growth
dc.subjectSocial enterprise
dc.subjectCorporate social responsibility (CSR)
dc.titleSupply chain opportunities at the bottom of the pyramid
Appears in Collections:Issue 2, June 2016

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