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Title: Supply chain opportunities at the bottom of the pyramid
Authors: Sodhi, ManMohan S.
Tang, Christopher S.
Keywords: Bottom of the pyramid
Supply chain management
Inclusive growth
Social enterprise
Corporate social responsibility (CSR)
Issue Date: Jun-2016
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol.43;No.2 (Special Issue on Supply Chain Management in Emerging Economies)
Abstract: With fast-moving-consumer-goods and other companies in emerging economies like India seeking growth, the people in the so-called bottom of the pyramid (BoP) are potential consumers. However, some leading companies as well as entrepreneurs are looking for and finding suppliers, producers, distributors, and retailers in the BoP segment. However, these opportunities are not without challenges when it comes to building and operating supply chains that interact with the BoP segment. For supply chain scholars, these supply chains and how they interact with the BoP segment present many opportunities for research. This paper outlines such research and business opportunities.
Description: ManMohan S. Sodhi, Cass Business School, City University London, 106 Bunhill Row, London, EC1Y 8TZ, UK; Christopher S. Tang, UCLA Anderson School, University of California Los Angeles, 110 Westwood Plaza, Los Angeles, CA, 90077, USA
Issue Editor - Balram Avittathur & Jayanth Jayaram
ISSN: 0304-0941 (print version) ; 2197-1722 (electronic version)
Appears in Collections:Issue 2, June 2016

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