Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3148| Title: | Book review - Business relationship management and marketing: mastering business markets |
| Authors: | Jain, Tinu |
| Issue Date: | Dec-2015 |
| Publisher: | Indian Institutte of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.42;No.4 (Special Issue: Rethinking marketing) |
| Description: | Tinu Jain, IIM, Calcutta, India p.471-473 Issue Editor – Manfred Krafft, Ramendra Singh & Suren Sista Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.), Springer, Heidelberg, New York, Dordrecht, London, 2015, Pages 338 |
| URI: | https://doi.org/10.1007/s40622-015-0112-2 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3148 |
| ISSN: | 0304-0941 (print version) ; 2197-1722 (electronic version) |
| Appears in Collections: | Issue 4, December 2015 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Business relationship management and marketing.pdf Until 2027-03-31 | 284.35 kB | Adobe PDF | View/Open Request a copy |
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