Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3147Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bhupesh, M. | - |
| dc.date.accessioned | 2021-08-27T08:30:12Z | - |
| dc.date.available | 2021-08-27T08:30:12Z | - |
| dc.date.issued | 2015-12 | - |
| dc.identifier.issn | 0304-0941 (print version) ; 2197-1722 (electronic version) | - |
| dc.identifier.uri | https://doi.org/10.1007/s40622-015-0111-3 | - |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3147 | - |
| dc.description | M. Bhupesh, IIM, Calcutta, India | - |
| dc.description | p.467-469 | - |
| dc.description | Issue Editor – Manfred Krafft, Ramendra Singh & Suren Sista | - |
| dc.description | Per Olof Berg and Emma Björner (Eds.), Edward Elgar Publishing Ltd, Cheltenham, $ 135 | - |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | - |
| dc.relation.ispartofseries | Vol.42;No.4 (Special Issue: Rethinking marketing) | - |
| dc.title | Book review - Branding Chinese Mega-cities: Policies, Practices and Positioning | - |
| dc.type | Article | - |
| Appears in Collections: | Issue 4, December 2015 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Branding Chinese.pdf Until 2027-03-31 | 277.48 kB | Adobe PDF | View/Open Request a copy |
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