Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3147| Title: | Book review - Branding Chinese Mega-cities: Policies, Practices and Positioning |
| Authors: | Bhupesh, M. |
| Issue Date: | Dec-2015 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.42;No.4 (Special Issue: Rethinking marketing) |
| Description: | M. Bhupesh, IIM, Calcutta, India p.467-469 Issue Editor – Manfred Krafft, Ramendra Singh & Suren Sista Per Olof Berg and Emma Björner (Eds.), Edward Elgar Publishing Ltd, Cheltenham, $ 135 |
| URI: | https://doi.org/10.1007/s40622-015-0111-3 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3147 |
| ISSN: | 0304-0941 (print version) ; 2197-1722 (electronic version) |
| Appears in Collections: | Issue 4, December 2015 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Branding Chinese.pdf Until 2027-03-31 | 277.48 kB | Adobe PDF | View/Open Request a copy |
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