Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3141
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dc.contributor.authorSengupta, Atri
dc.contributor.authorBamel, Umesh
dc.contributor.authorSingh, Pankaj
dc.date.accessioned2021-08-27T08:29:54Z-
dc.date.available2021-08-27T08:29:54Z-
dc.date.issued2015-09
dc.identifier.issn0304-0941 (print version) ; 2197-1722 (electronic version)
dc.identifier.urihttps://doi.org/10.1007/s40622-015-0097-x
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3141-
dc.descriptionAtri Sengupta, Umesh Bamel & Pankaj Singh, Department of OB & HR, Indian Institute of Management Raipur, GEC Campus, Sejbahar, Raipur, 492015, India
dc.descriptionp.307-323
dc.description.abstractEmployer branding has drawn the maximum attention of researchers and industry practitioners in recent days. Retaining and attracting current and potential employees essentially require the employers to understand the work value preferences of employees which vary across time and culture. This paper has twin objectives (a) to identify the value proposition frameworks for internal and external employer branding from work value preferences of Indian workforce; and (b) to analyse the effects of demographic variables and their interactional effects on work value preferences of employees. Data were collected from 302 Indian employees from different Indian organisations. Findings suggested six-factor model for internal employer branding and five-factor model for external employer branding. Further analyses (MANOVA) for demographic variables and their interactional effects on work value preferences also revealed significant findings. Value proposition framework and their policy implications in Indian context are discussed in detail.
dc.publisherIndian Institutte of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol.42;No.3
dc.subjectEmployer branding
dc.subjectInternal employer branding
dc.subjectExternal employer branding
dc.subjectValue proposition framework
dc.titleValue proposition framework: implications for employer branding
dc.typeArticle
Appears in Collections:Issue 3, September 2015

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