Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3116Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sreekumar, Hari | - |
| dc.date.accessioned | 2021-08-27T08:29:10Z | - |
| dc.date.available | 2021-08-27T08:29:10Z | - |
| dc.date.issued | 2015-03 | - |
| dc.identifier.issn | 0304-0941 (print version) ; 2197-1722 (electronic version) | - |
| dc.identifier.uri | https://doi.org/10.1007/s40622-015-0074-4 | - |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3116 | - |
| dc.description | Hari Sreekumar, Indian Institute of Management, Tiruchirappalli, India | - |
| dc.description | p.113-115 | - |
| dc.description | Issue Editor – R. Rajesh Babu | - |
| dc.description | Kartikeya Kompella (ed.), Sage, New Delhi, 2014 | - |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | - |
| dc.relation.ispartofseries | Vol.42;No.1 | - |
| dc.title | Book review - The definitive book of branding | - |
| dc.type | Article | - |
| Appears in Collections: | Issue 1, March 2015 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The definitive book of branding.pdf Until 2027-03-31 | 79.19 kB | Adobe PDF | View/Open Request a copy |
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