Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3116| Title: | Book review - The definitive book of branding |
| Authors: | Sreekumar, Hari |
| Issue Date: | Mar-2015 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.42;No.1 |
| Description: | Hari Sreekumar, Indian Institute of Management, Tiruchirappalli, India p.113-115 Issue Editor – R. Rajesh Babu Kartikeya Kompella (ed.), Sage, New Delhi, 2014 |
| URI: | https://doi.org/10.1007/s40622-015-0074-4 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3116 |
| ISSN: | 0304-0941 (print version) ; 2197-1722 (electronic version) |
| Appears in Collections: | Issue 1, March 2015 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The definitive book of branding.pdf Until 2027-03-31 | 79.19 kB | Adobe PDF | View/Open Request a copy |
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