Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2015-12 | Perspective article - Marketization and its limits | Araujo, Luis; Pels, Jaqueline |
| 2015-12 | Perspective article - Poor markets: perspectives from the base of the pyramid | Singh, Ramendra |
| 2015-12 | Perspective article - Neuromarketing and consumer neuroscience: current understanding and the way forward | Agarwal, Sharad; Dutta, Tanusree |
| 2015-12 | Book review - Business relationship management and marketing: mastering business markets | Jain, Tinu |
| 2015-12 | Book review - Branding Chinese Mega-cities: Policies, Practices and Positioning | Bhupesh, M. |
| 2015-12 | Legal aspects of multilevel marketing in India: negotiating through murky waters | Babu, Ravindran Rajesh; Anand, Pushkar |
| 2015-12 | Editorial: rethinking marketing | Krafft, Manfred; Singh, Ramendra; Sista, Suren |
| 2015-12 | Application of neural networks technique in predicting impulse buying among shoppers in India | Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai |
| 2015-12 | Effects of user’s primary need on relationship between e-loyalty and its antecedents | Arya, Sandeep; Srivastava, Sandeep |
| 2015-12 | Are values driving Indian consumers to support firms’ CSR initiatives? | Saharan, Teena; Singh, Nidhi |
| 2015-12 | The role of CSR as a determinant of consumer responses in financial sector | Fatma, Mobin; Rahman, Zillur; Khan, Imran |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
