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DECISION (IIMC Official Journal)
2015, Volume 42
Issue 4, December 2015
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Issue Date
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2015-12
Perspective article - Marketization and its limits
Araujo, Luis
;
Pels, Jaqueline
2015-12
Perspective article - Poor markets: perspectives from the base of the pyramid
Singh, Ramendra
2015-12
Perspective article - Neuromarketing and consumer neuroscience: current understanding and the way forward
Agarwal, Sharad
;
Dutta, Tanusree
2015-12
Book review - Business relationship management and marketing: mastering business markets
Jain, Tinu
2015-12
Book review - Branding Chinese Mega-cities: Policies, Practices and Positioning
Bhupesh, M.
2015-12
Legal aspects of multilevel marketing in India: negotiating through murky waters
Babu, Ravindran Rajesh
;
Anand, Pushkar
2015-12
Editorial: rethinking marketing
Krafft, Manfred
;
Singh, Ramendra
;
Sista, Suren
2015-12
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
2015-12
Effects of user’s primary need on relationship between e-loyalty and its antecedents
Arya, Sandeep
;
Srivastava, Sandeep
2015-12
Are values driving Indian consumers to support firms’ CSR initiatives?
Saharan, Teena
;
Singh, Nidhi
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Singh, Ramendra
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Agarwal, Sharad
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Anand, Pushkar
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Araujo, Luis
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Arya, Sandeep
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Babu, Ravindran Rajesh
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Corporate social responsibility
1
Amway India
1
Bottom of pyramid
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Buying behaviour
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Consumer neuroscience
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Consumer purchasing intentions
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CSR
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Customer–company identification
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