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DC Field | Value | Language |
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dc.contributor.author | Pandey, Prateek | |
dc.contributor.author | Kumar, Shishir | |
dc.contributor.author | Shrivastava, Sandeep | |
dc.date.accessioned | 2021-08-27T08:23:58Z | |
dc.date.available | 2021-08-27T08:23:58Z | |
dc.date.issued | 2014-12 | |
dc.identifier.issn | 0304-0941 (print version) ; 2197-1722 (electronic version) | |
dc.identifier.uri | https://doi.org/10.1007/s40622-014-0065-x | |
dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3102 | |
dc.description | Prateek Pandey, Shishir Kumar & Sandeep Shrivastava, Jaypee University of Engineering & Technology, Raghogarh, Guna, 473226, MP, India | |
dc.description | p.411-424 | |
dc.description.abstract | In the field of new-product forecasting, forecasting by analogy is a well-known technique. In this paper, on the basis of a review of relevant literature, nine desirable characteristics for an analogy-based new-product forecasting technique are purported. Also, a methodology that addresses the purported desirable characteristics for new-product forecasting is proposed. The methodology is demonstrated by considering a total of eleven different items that include consumer durables and information and communication technology (ICT) products and services in India. The proposed methodology offers a unified platform for building an information system that typically involves men and machine. | |
dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
dc.relation.ispartofseries | Vol.41;No.4 | |
dc.subject | FAHP | |
dc.subject | TOPSIS | |
dc.subject | Analogy | |
dc.subject | Forecasting | |
dc.subject | New product | |
dc.subject | Innovation | |
dc.subject | Diffusion | |
dc.title | A unified strategy for forecasting of a new product | |
dc.type | Article | |
Appears in Collections: | Issue 4, December 2014 |
Files in This Item:
File | Size | Format | |
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A unified strategy for forecasting of a new product.pdf Until 2027-03-31 | 387.45 kB | Adobe PDF | View/Open Request a copy |
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