Please use this identifier to cite or link to this item: https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3090
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dc.contributor.authorBiswas, Supriya-
dc.date.accessioned2021-08-27T08:23:39Z-
dc.date.available2021-08-27T08:23:39Z-
dc.date.issued2014-09-
dc.identifier.issn0304-0941 (print version) ; 2197-1722 (electronic version)-
dc.identifier.urihttps://doi.org/10.1007/s40622-014-0055-z-
dc.identifier.urihttps://ir.iimcal.ac.in:8443/jspui/handle/123456789/3090-
dc.descriptionSupriya Biswas, NSHM Business School, NSHM Knowledge Campus, Kolkata, India-
dc.descriptionp.357-359-
dc.descriptionIssue Editor – R. Rajesh Babu-
dc.descriptionRama Bijapurkar, Penguin Books, India, 2014, 256 pages, Price: Rs.699-
dc.publisherIndian Institute of Management Calcutta, Kolkata-
dc.relation.ispartofseriesVol.41;No.3-
dc.titleBook review - A Never-Before World: Tracking the evolution of consumer India-
dc.typeArticle-
Appears in Collections:Issue 3, September 2014

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