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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Chattopadhyay, Tuhin | |
dc.date.accessioned | 2021-08-27T07:27:37Z | |
dc.date.available | 2021-08-27T07:27:37Z | |
dc.date.issued | 2010-08 | |
dc.identifier.issn | 0304-0941(print version) | |
dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3005 | |
dc.description | Tuhin Chattopadhyay, Professor, Galgotias Business School, Greater Noida | |
dc.description | p.79-99 | |
dc.description | August, 2010 | |
dc.description | Issue Editor - Debashish Bhattacherjee | |
dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
dc.relation.ispartofseries | Vol.37;No.2 | |
dc.title | The Information Processing of Print Advertisements by Middle-aged Women | |
dc.type | Article | |
Appears in Collections: | Issue 2, August 2010 |
Files in This Item:
File | Size | Format | |
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The Information Processing of Print Advertisements by.pdf Until 2027-03-31 | 328.5 kB | Adobe PDF | View/Open Request a copy |
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