Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3005| Title: | The Information Processing of Print Advertisements by Middle-aged Women |
| Authors: | Chattopadhyay, Tuhin |
| Issue Date: | Aug-2010 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.37;No.2 |
| Description: | Tuhin Chattopadhyay, Professor, Galgotias Business School, Greater Noida p.79-99 August, 2010 Issue Editor - Debashish Bhattacherjee |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/3005 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, August 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The Information Processing of Print Advertisements by.pdf Until 2027-03-31 | 328.5 kB | Adobe PDF | View/Open Request a copy |
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