Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2967| Title: | Psycho graphics and its Effect on Purchase Frequency - A Study of the College-goers of Kolkata, India |
| Authors: | Roy, Sudas Goswami, Paromita |
| Issue Date: | Jun-2007 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 34;No. 1 |
| Description: | Sudas Roy, Prof., IIM Calcutta. : Paromita Goswami, Faculty Member, ICFAI Business School. p. 63-94 January-June, 2007 Issue Editor – Biju Paul Abraham |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2967 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January-June 2007 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Psychographics.pdf Until 2027-03-31 | 81.83 kB | Adobe PDF | View/Open Request a copy |
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