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Title: Book Review - Industrial Marketing
Authors: Mookherjee, S N
Issue Date: Jun-2007
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 34;No. 1
Description: ICFAI Business School, Kolkata
p. 216-219
January-June, 2007
Issue Editor – Biju Paul Abraham
P. K. Ghosh, Oxford university Press, 2006.
ISSN: 0304-0941(print version)
Appears in Collections:Issue 1, January-June 2007

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