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dc.contributor.authorMookherjee, S N
dc.identifier.issn0304-0941(print version)
dc.descriptionICFAI Business School, Kolkata
dc.descriptionp. 216-219
dc.descriptionJanuary-June, 2007
dc.descriptionIssue Editor – Biju Paul Abraham
dc.descriptionP. K. Ghosh, Oxford university Press, 2006.
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 34;No. 1
dc.titleBook Review - Industrial Marketing
dc.typeBook Review
Appears in Collections:Issue 1, January-June 2007

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