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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2942Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Aggarwal, Navdeep | |
| dc.contributor.author | Gupta, Mohit | |
| dc.date.accessioned | 2021-08-27T07:14:54Z | |
| dc.date.available | 2021-08-27T07:14:54Z | |
| dc.date.issued | 2006-06 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2942 | |
| dc.description | Navdeep Aggarwal, Assistant Professor, Department of Business Management, Punjab Agriculyure University , Ludhiana ; Mohit Gupta , Assistant Professor, Department Of Business Management, Punjab Agricultural University, Ludhiana ; | |
| dc.description | p.47-74 | |
| dc.description | January-June, 2006 | |
| dc.description | Issue Editor - Annapurna Shaw | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol.33; No.1 | |
| dc.title | Marketing Performance Measures: Current Status In India Companies | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, January-June 2006 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Marketing Performance Measures.pdf Until 2027-03-31 | 215.24 kB | Adobe PDF | View/Open Request a copy |
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