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https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2942| Title: | Marketing Performance Measures: Current Status In India Companies |
| Authors: | Aggarwal, Navdeep Gupta, Mohit |
| Issue Date: | Jun-2006 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.33; No.1 |
| Description: | Navdeep Aggarwal, Assistant Professor, Department of Business Management, Punjab Agriculyure University , Ludhiana ; Mohit Gupta , Assistant Professor, Department Of Business Management, Punjab Agricultural University, Ludhiana ; p.47-74 January-June, 2006 Issue Editor - Annapurna Shaw |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2942 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January-June 2006 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Marketing Performance Measures.pdf Until 2027-03-31 | 215.24 kB | Adobe PDF | View/Open Request a copy |
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