Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2905| Title: | Book Review- Understanding the Consumer |
| Authors: | Mishra, Prashant |
| Issue Date: | Dec-2004 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 31;No. 2 |
| Description: | IIM Calcutta. p. 246-252 July-December, 2004 Issue Editor – Annapurna Shaw Isabelle Szmigin, 2003, New Delhi: Response Books, 202 pages + vi. |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2905 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, July-December 2004 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Book Reviews-Understanding the consumer.pdf | 24.45 kB | Adobe PDF | View/Open |
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