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dc.contributor.authorMishra, Prashant
dc.identifier.issn0304-0941(print version)
dc.descriptionIIM Calcutta.
dc.descriptionp. 246-252
dc.descriptionJuly-December, 2004
dc.descriptionIssue Editor – Annapurna Shaw
dc.descriptionIsabelle Szmigin, 2003, New Delhi: Response Books, 202 pages + vi.
dc.publisherIndian Institute of Management Calcutta, Kolkata
dc.relation.ispartofseriesVol. 31;No. 2
dc.titleBook Review- Understanding the Consumer
dc.typeBook Review
Appears in Collections:Issue 2, July-December 2004

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