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Title: Book Review- Understanding the Consumer
Authors: Mishra, Prashant
Issue Date: Dec-2004
Publisher: Indian Institute of Management Calcutta, Kolkata
Series/Report no.: Vol. 31;No. 2
Description: IIM Calcutta.
p. 246-252
July-December, 2004
Issue Editor – Annapurna Shaw
Isabelle Szmigin, 2003, New Delhi: Response Books, 202 pages + vi.
ISSN: 0304-0941(print version)
Appears in Collections:Issue 2, July-December 2004

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