Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2886| Title: | Reference Price : Impact of Shopper's Behavior at the Store |
| Authors: | Sinha, Piyush Kumar Prasad, P. V. R. |
| Issue Date: | Jun-2004 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol. 31;No. 1 |
| Description: | Piyush Kumar Sinha, Prof. and Chairperson, Marketing Area, IIM Calcutta. ; P. V. R. Prasad, Research Executive, TNS Mode, New Delhi. p. 19-50 January-June, 2004 Issue Editor – Annapurna Shaw |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2886 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 1, January-June 2004 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Reference Price Impact of Shopper's.pdf Until 2027-03-31 | 1.43 MB | Adobe PDF | View/Open Request a copy |
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