Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2886Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sinha, Piyush Kumar | |
| dc.contributor.author | Prasad, P. V. R. | |
| dc.date.accessioned | 2021-08-27T07:07:20Z | |
| dc.date.available | 2021-08-27T07:07:20Z | |
| dc.date.issued | 2004-06 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2886 | |
| dc.description | Piyush Kumar Sinha, Prof. and Chairperson, Marketing Area, IIM Calcutta. ; P. V. R. Prasad, Research Executive, TNS Mode, New Delhi. | |
| dc.description | p. 19-50 | |
| dc.description | January-June, 2004 | |
| dc.description | Issue Editor – Annapurna Shaw | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol. 31;No. 1 | |
| dc.title | Reference Price : Impact of Shopper's Behavior at the Store | |
| dc.type | Article | |
| Appears in Collections: | Issue 1, January-June 2004 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Reference Price Impact of Shopper's.pdf Until 2027-03-31 | 1.43 MB | Adobe PDF | View/Open Request a copy |
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