Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2845| Title: | Family and Social Influences In Buying Decision Making- A Study of Television |
| Authors: | Gupta, Seema Chundawat, D.S. |
| Issue Date: | Dec-2002 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.29; No.2 |
| Description: | Seema Gupta, Assistant Professor, Mudra Institute of Communications Ahmedabad ; D.S. Chundawat, Head & Associate Professor, Dept. of Business Administration, College Of Commerce and Management Studies, Udaipur ( Rajasthan). p.45-66 July- December, 2002 Issue Editor - Anindya Sen |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2845 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, July-December 2002 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Family and Social Influences in Buying .pdf Until 2027-12-31 | Family and Social Influences In Buying Decision Making- A Study of Television | 7.24 MB | Adobe PDF | View/Open Request a copy |
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