Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2845Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, Seema | |
| dc.contributor.author | Chundawat, D.S. | |
| dc.date.accessioned | 2021-08-27T07:00:56Z | |
| dc.date.available | 2021-08-27T07:00:56Z | |
| dc.date.issued | 2002-12 | |
| dc.identifier.issn | 0304-0941(print version) | |
| dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2845 | |
| dc.description | Seema Gupta, Assistant Professor, Mudra Institute of Communications Ahmedabad ; D.S. Chundawat, Head & Associate Professor, Dept. of Business Administration, College Of Commerce and Management Studies, Udaipur ( Rajasthan). | |
| dc.description | p.45-66 | |
| dc.description | July- December, 2002 | |
| dc.description | Issue Editor - Anindya Sen | |
| dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
| dc.relation.ispartofseries | Vol.29; No.2 | |
| dc.title | Family and Social Influences In Buying Decision Making- A Study of Television | |
| dc.type | Article | |
| Appears in Collections: | Issue 2, July-December 2002 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Family and Social Influences in Buying .pdf Until 2027-12-31 | Family and Social Influences In Buying Decision Making- A Study of Television | 7.24 MB | Adobe PDF | View/Open Request a copy |
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