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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Sahadev, Sunil | |
dc.date.accessioned | 2021-08-27T07:00:56Z | |
dc.date.available | 2021-08-27T07:00:56Z | |
dc.date.issued | 2002-12 | |
dc.identifier.issn | 0304-0941(print version) | |
dc.identifier.uri | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2844 | |
dc.description | Sunil Sahadev, Faculty Member, IIM Kozhikode | |
dc.description | p.21-44 | |
dc.description | July- December, 2002 | |
dc.description | Issue Editor - Anindya Sen | |
dc.publisher | Indian Institute of Management Calcutta, Kolkata | |
dc.relation.ispartofseries | Vol.29; No.2 | |
dc.title | Managing Marketing Channels For High Technology Products: A Behavior Based Approach | |
dc.type | Article | |
Appears in Collections: | Issue 2, July-December 2002 |
Files in This Item:
File | Description | Size | Format | |
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Managing Marketing Channels For HighTechnology Products.pdf Until 2027-12-31 | Managing Marketing Channels For High Technology Products | 9.48 MB | Adobe PDF | View/Open Request a copy |
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