Please use this identifier to cite or link to this item:
https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2844| Title: | Managing Marketing Channels For High Technology Products: A Behavior Based Approach |
| Authors: | Sahadev, Sunil |
| Issue Date: | Dec-2002 |
| Publisher: | Indian Institute of Management Calcutta, Kolkata |
| Series/Report no.: | Vol.29; No.2 |
| Description: | Sunil Sahadev, Faculty Member, IIM Kozhikode p.21-44 July- December, 2002 Issue Editor - Anindya Sen |
| URI: | https://ir.iimcal.ac.in:8443/jspui/handle/123456789/2844 |
| ISSN: | 0304-0941(print version) |
| Appears in Collections: | Issue 2, July-December 2002 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Managing Marketing Channels For HighTechnology Products.pdf Until 2027-12-31 | Managing Marketing Channels For High Technology Products | 9.48 MB | Adobe PDF | View/Open Request a copy |
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